Campaign fact sheet
The challenge, purpose, status, confirmed figures and approved language in one page.
To be confirmed: final fact sheet PDFMedia centre
The facts, language and assets behind the story.
A working press room for accurate coverage before, during and after the attempt.
Approved images
Portraits of Samuel, campaign photography and captions with usage and credit guidance.
To be confirmed: downloadable image library and licencesBiography
Short, medium and full versions approved for publication.
To be confirmed: Samuel-approved biographySupport documents
Relevant letters or statements shared only with permission and exact wording.
To be confirmed: publication permissionsApproved working description
“Project25 is preparing a Calgary attempt to photograph 10,000 people in 24 hours with one photographer, raising dementia awareness and affirming that memory may change, but personhood does not.”
This wording must be updated when the exact record title, date, venue and charity partner are confirmed.
Media enquiries
Request an interview, background call or approved asset.
Please include outlet, deadline, topic and preferred format.
General contact
Reach the Project25 team directly.
Email hello@project25.ca with the subject “Media enquiry”.
Email the team