Be photographed
Join the first group invited when portrait registration opens.
Join the priority listA Calgary portrait project for dementia awareness
10,000 portraits.
24 hours.
One photographer.
Photographer Samuel Obadero is preparing to photograph 10,000 people in 24 hours as part of an official Guinness World Records attempt— bringing Calgary together around dignity, personhood and dementia awareness.
Discover why this matters
01Official attempt accepted by Guinness World RecordsDate change pending confirmation
02Calgary, AlbertaTo be confirmed: venue
03Cause-ledTo be confirmed: charity beneficiary
04Partner-readyFounding conversations open
The challenge
An extraordinary showcase of community and resilience.
10,000people photographed
24continuous hours
1photographer
8.64seconds available per portrait, on average
The camera is only one part of the undertaking. The attempt needs a safe venue, registration technology, evidence systems, crowd movement, volunteer care, production redundancy and a city ready to show up.
“
Memory may change.
Personhood does not.
Why it matters
A portrait says: you are here, and you matter.
Project25 grew from two deeply personal experiences: the sudden loss of Samuel’s mother and his ongoing role caring for his father, who is living with Alzheimer’s disease. The record is the vehicle; the wider conversation about memory, dignity and caregiving is the purpose.
Read the story with careFour ways in
Take part in one of four ways.
Choose the role that fits you now. Donations are processed through the official GoFundMe campaign; sponsorship and in-kind support go through one partnership form.
Volunteer
Help with check-in, accessibility, queues, welfare and evidence operations.
Register your interestSupport the project
Donate through the official Project25 GoFundMe campaign toward the $1,000,000 CAD goal.
Watch the film and donateBecome a partner
Offer funding, equipment, expertise or in-kind support through one enquiry form.
Send a partnership enquiryOne clear distinction: GoFundMe donations support the project, while sponsorship is a separate relationship arranged through the partnership form. Read the transparency framework
Participant journey
From registration to lasting artwork—in five considered steps.
- 01
Register
Choose a participation window and complete the required consent forms.
- 02
Receive your pass
Get a unique QR code, arrival time and accessibility information.
- 03
Check in
Arrive during your time band and move through the managed participant queue.
- 04
Be photographed
Step into Samuel’s portrait station and become part of the 10,000-face archive.
- 05
Receive your portrait
Receive a free digital copy of your professional portrait and become part of a proposed 10,000-face public artwork, subject to the final delivery and display plan.